Mr. M. Manikandan created the Sri Sastha Appalam brand. As a young boy of 8 years from madurai, He possessed an entrepreneurial spirit. Coincidentally he stayed close to an Appalam manufacturing unit in the 1987s. He observed that Appalams were sold as a commodity and there was a bulk transfer of unbranded goods. He envisioned a bright future of marketing the commodity as a brand. This, in turn would make the Appalam popular, kindling the “Sri Sastha” brand. Mr. M. Manikandan felt that Golden peacock held the Symbol was the purest form of Women entrepreneur. He therefore decided that this should be the logo for “Sri Sastha Appalam”.
Mr. M. Manikandan spearheaded operations since the inception. He crisscrossed the buzzing city, creating a base for the product. He marketed the brand from the early 1987s till 1998. He had developed a brand that had successfully reached many households in Tamil Nadu and parts of Southern India, with its tagline: "Asal appalathin Asal Suvai", which means, Real taste of Appalam.
Our clientele includes both domestic and international customers. We export our products mainly to the Middle East, Europe, and North America. We are committed to increasing our market share in Africa and Europe and are exploring new markets. We are been in this industry for more than 15 years and built a reputation for our competitive prices and consistent quality.
Sri Sastha Appalam aims to develop and deliver high-quality, safe, and cost-effective food ingredients for consumers across the world. In doing so, we will partner with rural communities by linking them to the international food market, thereby giving them access to wealth and technology.
We want to be the best in the world when it comes to food production and distribution. We're excited to create long-term relationships by delivering the best - in terms of product, customer support, and advice. We aim to run this organization in a sustainable, growth-oriented, and high-quality manner.
